The Organic and Natural Experience (“ONE Tour”) will be appearing at the Half Moon Bay Art & Pumpkin Festival, October 18-19. The ONE tour features leading organic, natural, and eco-friendly companies that have joined forces, educating people around the country. The collaboration, called the Organic and Natural Experience (ONE), is in its fourth year. ONE’s major component is an impressive 10-foot by 30-foot co-operative and interactive exhibit that is currently on tour throughout America appearing at major events. The ONE exhibit will be located at the corner of Kelly and Main Streets.

The ONE exhibit offers free product samples, discussions with knowledgeable “brand activists”, colorful signage, take-home action kits, product coupons, Web site links and tips for social and environmental activism. Through the educational materials and discussions, consumers are encouraged to “take action” with the Tour’s goal to bring about positive social and environmental change simply by using, and asking for, organic, natural, and eco-friendly products.  “We want you to taste, feel, smell and see the organic and natural difference,” said Michael Martin, ONE Tour Creator.

The Organic and Natural Experience marks the first consumer exhibit to showcase organic and natural brands and products, while encouraging activism. ONE tour participants at the Pumpkin Festival include Annie’s Homegrown bunny grahams and cheddar bunny crackers, Del Monte freshly canned organic corn in black bean salsa mix, Nature’s Path granola bars and cereal, R.W. Knudsen juices and Santa Cruz Organic apple sauce, Stonyfield Farm yogurt based fruit smoothies, and FruitaBü smoooshed fruit flats and twists.

According to Martin, “Organic and natural brands don’t have the massive marketing budgets of established brands. ONE creates a cost-effective way for its sponsors to continue making inroads with mainstream consumers by using grassroots techniques.” For information on the ONE tour, visit http://www.organicandnaturalexperience.com.